Simplify your strategy
Amplify your Association brand
Win more members
Getting Digital Marketing right is critical to Member recruiting and retention
- Have you ever spent money on marketing that doesn't work?
- Is your website generating enough leads or sales?
- Are you sure of what's working (or not working) in your organization?
At MEMBER JOURNEYS, we simplify and execute marketing STRATEGIES that deliver RESULTS for associations worldwide.
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feel confident with your marketing
Plan
Your project will begin with a thorough, often intense planning process. We'll identify your ideal client, clarify your messaging, and build a custom roadmap to success that centers around the Member Value Journey, and fits your goals and resources.
Execute
Whether you need a new website, social media strategy, sales funnel, email marketing, search engine optimization, digital media or all of the above, we can help you create a budget and plan that works for you.
Grow
Modern day marketing can be confusing, overwhelming, or even frustrating. Our goal for you is to simplify and deliver predictability and transparency to your business growth goals and efforts.
See the big picture
At Member Journeys, we understand that for associations, marketing can be a significant and time-consuming challenge. The professionals running these organizations often wear many hats, which means that marketing is still important but is sometimes relegated to the bottom of their agendas. That is where we come in and help.
Member Journeys understands that each association is unique, and we work with organizations to develop and implement digital marketing programs and campaigns that meet your organization's needs. Having an outside resource that you can trust enables you to achieve your marketing objectives without sacrificing internal resources and distracting you and your team from focusing on other important goals.
We are a digital marketing agency, but it's not the only trick up our sleeve. Our solutions are heavily influenced by design and user experience, sales processes, and not just marketing strategy, but overarching strategic business thinking. We like to start by understanding your members and prospects, then developing your unique Member Value Journey. Once we all see the big picture, we'll work with you and your team to develop and deliver a digital marketing program, custom-made for your audience.
We believe that great associations should be able to attract and retain great members. We are on a mission to make that happen!
~ Jason Olsen and Kirk Richardson | Founders
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What others are saying
Our association clients are more than just customers. They are relationships that we hold dear and invest in. And we don't take this lightly. We understand the risk involved with hiring help for your digital marketing campaigns. This is why, before you even consider hiring us, you will experience what we call 'value in advance.' Our end goal is to help deliver better predictability to your association's membership initiatives, but before that, our objective is to prove our worth and lessen your burden.
"When I think of marketing, I immediately think of Kirk Richardson. He’s thorough, creative, intelligent, responsive and personable. Kirk is a consummate marketing professional who doesn’t just listen to customers but listens until he fully understands their marketing objectives. I strongly encourage you to discuss your marketing objectives with Kirk. The results will astound you!"
~ Ed Naylor, Nouryon
3 Steps to confident marketing
- SCHEDULE A FREE CALL
The best way to get started is for us to start a discussion. Leading up to our call, we'll do our homework. We will research and document opportunities and bottlenecks, then review them with you when we have our virtual or in-person meeting. At the very least, our goal is for you to walk away with a minimum of one actionable idea or insight that you can immediately apply to your association marketing plan. - REVIEW YOUR PROPOSAL
If we discover that we are a good fit for each other and that we can help, we will offer you a proposal. Our proposal will focus on your goals, leverage your organization's strengths, and maximize your opportunities. - LOVE IT OR LEAVE IT
These three steps amount to a free consultation, part of our 'value in advance' promise to you. We guarantee that you will receive actionable marketing insight from this process, with no obligation. If you're not impressed, you're welcome to take what we give you and carry on. But if you love it, we'll be ready to get to work and make a difference for you, your members and the future of your association!
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